Insights

PENCIL42, architects for good

Hi, I’m Tom. Nice to e-meet you! I’m part of Pencil42, a collective of digital craftsmen, creating an impact together with you. Our team…


How to gain insights into your customer's experience

At PENCIL42, we don’t just aim to create qualitative digital products but to design experiences with the customer in mind. It’s easy to…


A photo of clouds

Discover your business process through EventStorming

Two years ago I heard about EventStorming for the first time. I read about the technique, and I was not immediately convinced by it. One Master…


Photo of a UX prototype, a macbook, a keyboard, a UX stencil and some pens

5 steps to define a digital customer experience

Although we live in the Agile era, I personally think there is still something to say about thinking before doing. Before investing 250+ man-days in…