Sereni is a fast-growing Belgian organization, active in the funeral service sector. Together with Sereni, Pencil42 built a full digital funeral management system, offering a new mourning experience.

“In funeral care, there are zero margins for error. It is of utmost importance to offer a perfect customer experience. Pencil42 delivered our new customer-oriented applications within time and budget, implementing a new mourning experience for our customers. Even during and after the release, the team is on stand-by day and night, offering direct assistance if needed. Thanks to Pencil42, we are able to take the next step in our digital growth.”
Bram Coussement, CEO Sereni

Project Context: When digital becomes personal

  • Offering a serene digital mourning experience for customers in their time of need
  • Allowing customers to follow-up the progress of the funeral event planning in realtime
  • Complying with strict GDPR-policies for securing privacy
  • Streamlining workflows for online condolences and in-time ordering of flowers

Goals: A new digital mourning experience

Sereni is a fast-growing Belgian network of Funeral Entrepreneurs who believe in a new way of working. Customer Experience is of utmost importance in every step to ease the pain of loss, especially in the new digital way.

What we did: Customer Experience Platform

  • The customer has access to a personalized experience platform to follow-up the status of his or her dossier in realtime.
  • The customer can consult all the necessary administrative documents needed for the follow-up after the passing of a family member.
  • Friends and family can condole the family online and order flowers digitally, delivered at the funeral.


  • For this project, we had the honor to work together with the team of Mr. Henry who took care of the user experience research and the design of the new customer-facing applications.

This is the story of a joined effort in close cooperation with our customer Sereni. The results accomplished are a team effort, where we as PENCIL42 had the chance to be a part of, and to bring added value to the table.

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