Selecta Belgium delivers a unique coffee break experience for the corporate world. As the main distributor of Pelican Rouge, Lavazza and Starbucks, they know their coffee. This know-how makes them the market leader in Belgium.

Project Context: Digital Order Platform

Selecta Belgium wants to offer a digital platform for their corporate customers, for them to order their specific products through digital channels as online, mobile and API driven. As every customer has their set of products and services, combined with personal pricing, it is a challenge to make it easy to order online.

Goals: Improve Digital Customer Experience & Optimize Teamwork

The goal of this project is to optimize the digital customer experience for the customers of Selecta Belgium, mostly the people ordering via phone and e-mail today. Next to that, the internal and external Sales team will be able to streamline their operations, moving from routine administrative tasks towards customer-focused optimization.

Cup of coffe from the brand Pelican Rouge
Pelican Rouge coffee

What we did, together with the Selecta team: Staged B2B E-commerce Experience

Together with the Selecta team, we analyzed the current workflow and discovered that most of the customers are repeat customers, ordering the same amount of products. Instead of making an e-commerce platform, we developed a digital experience for the customers to easily place their repeat-orders, together with important insights towards optimization and consumption.

Results: Digital channels, happy customers, increased sales

Customers can order with a one-click action, using their favourite mobile device. The internal teams have reduced their routine tasks, allowing them to focus on more proactive customer-facing tasks. The organization is now ready for the next level of integration, having a robust API, allowing partners to integrate.

Technologies & Tooling

  • Microservices Pattern
  • VueJS & PHP Laravel

This is the story of a joined effort in close cooperation with our customer Selecta Belgium. The results accomplished are a team effort, where we as PENCIL42 had the chance to be a part of, and to bring added value to the table.

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